Deezer for Advertisers FAQ: Formats, Targeting & Campaigns

Deezer for Advertisers is Deezer's full-service audio advertising solution — a premium, brand-safe platform that puts your brand in front of a logged-in, addressable audience at the moment music has their complete attention. From high-impact audio and video instream formats to bespoke brand activations co-created with Deezer's music and creative teams, it's where audio advertising performs best.

Deezer for Advertisers is built for brands and media buyers looking to reach a highly engaged, music-driven audience in a premium, brand-safe environment. We work across verticals: automotive, entertainment, FMCG, retail and e-commerce, telecoms and technology, financial services, food and beverage, fashion and lifestyle, luxury, and fitness and sports. From global campaigns to local activations — if your brand wants to reach an audience that's actually listening, let's talk.

Deezer for Advertisers gives your brand access to the most attentive audience in digital advertising — logged in, identified, and fully engaged in their listening session. Audio instream completion rates exceed 95% on mobile. Video instream closes at above 90% on desktop. And with first-party data targeting, you reach the right person at the right moment without relying on third-party cookies. Whether you run a high-impact format or a fully co-created brand activation, your brand doesn't just appear — it resonates.

Audio is at the core — non-skippable, and built for attention. On mobile: audio instream (with companion banner), video instream, native ads, and banners. On desktop: audio instream, video instream, masthead (static or video), and skin formats. Beyond standard formats, branded content activations and bespoke co-created experiences go further, turning your brand into part of the listening moment. And through the Deezer AdExchange, your campaign can extend programmatically across premium audio environments beyond Deezer's own platform.

Both. Beyond standard ad formats, you can co-create branded content activations that become part of what your audience actually does: branded and collaborative playlists that earn organic follows, editorial playlist sponsorships, Favourite Tracks sponsoring, gamified activations (music quizzes, interactive maps, and playlist generators), branded podcast creation and launch, and sponsored sessions that offer your audience an ad-free premium listening experience in your brand's name. These formats don't run beside the experience — they run inside it.

Yes. You can sponsor editorial playlists, Favourite Tracks, and podcasts that align with your brand's identity — by genre, mood, or listening moment. Our team will match the right editorial context to your audience and objectives.

Yes. Some of the most impactful work we do starts with a blank page and a brief. Branded content activations and bespoke co-created experiences — from gamified music quizzes to branded podcasts to sponsored sessions — are designed from scratch with Deezer's music, creative, and data teams. Bring us your challenge. We'll bring the ideas, the platform, and the team to make it happen.

Yes. Gift cards, digital vouchers, and subscription offers fall under Deezer for Partners , our solution for brands looking to distribute Deezer Premium as part of a loyalty program, promotional bundle, or employee benefit. If that's what you're looking for, we'll connect you with the right team. Just reach out through our contact form.

All creative requirements, file types, sizes, weights, and tracking standards are published in the Deezer Technical Specifications 2026. Download it and share it with your creative or ad ops team before production begins.

Audio spots must be delivered as MP3 files (max 512 MB), with a length between 6 and 60 seconds. VAST ad tags must be hosted over HTTPS. Each audio ad is paired with a companion banner — a 1024×1024 px JPG (max 200 KB), with a CTA recommended. Tracking is supported via redirection URL or click command for clicks and image pixels for impressions. For the full list of authorized tracking vendors, see the technical specifications.

Video spots must be MP4, MPEG, MOV, VAST3, or VAST4 (max 512 MB), with a maximum length of 30 seconds. Desktop formats run at 1920×1080 px; mobile formats at 1080×1920 px. VAST tags must be hosted over HTTPS. Sound must be ON, video ads on Deezer are designed for full-attention moments, not silent autoplay. For masthead video formats specifically, sound must be OFF by default (the video may loop). Full specs are available in the technical specifications document.

• Native Ad (mobile): 1200×628 px, JPG or PNG, max 300 KB — includes title (30 chars max), description (90 chars max), and CTA text.
• Banner (mobile): 640×100 px or 320×50 px, JPG or GIF, max 300 KB.
• Masthead (desktop): 970×250 px, GIF, JPEG, or HTML5, max 300 KB.
• Desktop Banner: 1000×90 px, GIF or JPEG, max 300 KB.
• Skin (desktop): 2160×1000 px, GIF or JPEG, max 300 KB. All visible elements (logos, text, CTAs) must sit within the designated safe zone.

• Sponsored Playlist: Cover mobile, cover desktop, desktop banner, audio spot, mobile banner.
• Fav Tracks Sponsoring: Cover mobile, desktop banner, audio spot, video spot, mobile banner, and masthead.
• Branded Playlist: Cover mobile, desktop banner, audio spot, mobile banner, and masthead, plus a playlist brief (name up to 50 characters, description up to 200 characters, and musical guidelines).
• Sponsored Session: Audio spot (inviting users to enjoy ad-free listening in your brand's name), desktop banner, video spot, mobile banner, native banner, masthead.

Every Deezer user is logged in — with no modelling, no inferred identity, and no cookie dependency. That means your campaign is built on actual, consented first-party data: age, gender, location, language, music genre affinity, and listening moments (commuting, exercising, relaxing, studying). As third-party cookies disappear and signal loss increases everywhere else, that's not a marginal advantage — it's the foundation your campaign needs.

Deezer's ad-supported tier, where advertising campaigns run, is currently confirmed across 12 markets: United States, Brazil, Germany, France, Canada, United Kingdom, UAE, Belgium, Ireland, Saudi Arabia, Turkey, and Ukraine. That said, Deezer's presence extends well beyond these markets — so if your priority region isn't on that list, it's worth a conversation. Your Deezer contact will confirm available formats and targeting options for your priority markets.

Yes, through the Deezer AdExchange. Officially launched in 2025 after two years of development, the Deezer AdExchange connects Deezer's own premium inventory with a curated selection of premium third-party audio environments. It integrates with leading SSPs and major DSPs, so you can activate campaigns through your existing agency or brand buying platforms. One entry point. One brand-safe standard.

Here's how a campaign usually flows:

• Brief & objectives: Share your goals, audiences, and target markets.
• Recommendation: We build a plan — formats, targeting, and creative direction.
• Alignment: We confirm concepts, timelines, and next steps.
• Production & setup: Assets are created and integrated into the platform.
• Delivery & optimization: Your campaign goes live, with real-time performance management.
• Reporting: Clear post-campaign insights with the metrics that matter.

For media campaigns: impressions, clicks, CTR, completion rate, and viewability, with post-campaign attribution tracking streams, streamers, and collectors up to 14 days post-view. For branded content activations, we tailor success indicators to your campaign objectives, including stream counts, engagement, and participation metrics. Measurement goes beyond the impression — all the way to saved tracks and listener behaviour.

Timelines depend on your project's size and markets.

• Media campaigns: usually a few days to a couple of weeks after asset approval.
• Custom builds or experiences: a few weeks to a few months, depending on scope.

Your Deezer contact will confirm all details at the briefing stage.

We scale to your ambition. From focused single-market pilots to large multi-market activations. Minimum investments vary by format and market. For Label Marketing Services formats specifically, entry points start from €500 (Spotlight) and €1,000 (Homepage Highlight). Your Deezer contact will confirm what fits your objectives.

For technical delivery and live campaign operations, reach the Deezer Ad Ops team directly at adops@deezer.com. For new briefs, proposals, and partnership discussions, use the contact form and the Deezer for Advertisers team will come back to you.

Fill out the contact form on our advertising page, share your brief and timeline, and the Deezer for Advertisers team will come back to you with a tailored proposal. Ready when you are.

Once you submit, your message goes directly to the Deezer for Advertisers team covering your region. One of our reps will review your brief, get in touch to sharpen your goals, and come back with initial ideas — from media formats to branded content activations — along with next steps and timelines.

Deezer for Advertisers is built for media, branded content, and co-created experiences — reaching listeners in a premium, brand-safe environment with measurable impact. If you're looking to distribute Deezer subscriptions, integrate Deezer's catalog into your own product, or manage music in your physical spaces, those fall under other Deezer for Business solutions. We'll point you in the right direction. Just reach out through our contact form.