Music as a Service FAQ: Integration & White-Label

Deezer Music as a Service gives platforms, device manufacturers, brands, and content ecosystems the infrastructure to build their own branded music experience. Powered by Deezer's licensed global catalog, white- and grey-label flexibility, integrated monetization tools, and 20 years of music experience, partners can launch scalable music services seamlessly within their own ecosystem. Your branding. Your UX. Your product, elevated.

With Deezer, you get a fully licensed catalog spanning 180+ markets, backed by 20 years as a global music streaming player. Because Deezer works directly with major and independent labels globally, partners benefit from proven licensing frameworks and economics designed for scalable music products. Smart recommendations and editorial intelligence built from genuine audience behaviour help you keep users engaged and coming back. And when you're ready to generate revenue directly from your music experience, the monetization tools are already built in.

A white-label solution lets you launch a fully branded music experience — your name, your look, your identity — powered entirely by Deezer's technology and catalog behind the scenes. Your users never see Deezer. They see you.

A grey-label solution gives you something more nuanced and, in the right markets, more powerful. You get meaningful customization and branding flexibility, while Deezer's name and reputation remain part of the experience. In markets where Deezer carries strong brand recognition and audience trust, that's not a compromise. It's a shortcut to credibility. Your users get a music experience that feels premium and familiar from day one, backed by a name they already associate with quality streaming.

Both models sit at the heart of Deezer Music as a Service, built for platforms, device makers, and brands that want to own their music experience without building it from scratch.

What you get either way:

• A fully licensed catalog spanning major and independent labels across 180+ markets
• Flexible UX/UI — full control over interface design, user flows, and product architecture
• Bespoke editorial programming tailored to your audience and deployment context
• Flexible integration options that fit your existing ecosystem and roadmap
• 20 years of music-native expertise — without the infrastructure cost of building it yourself

The bottom line: you bring the brand vision. We help you decide how much of ours makes it stronger.

It's designed for companies that want to own a branded music experience — without the cost, complexity, or timeline of building one from scratch. Typical partners include connected device manufacturers; entertainment and streaming platforms; media and digital publishers; gaming and interactive entertainment companies; lifestyle and fitness apps; and brands — from IP owners, cultural institutions, and sports franchises to artists building music experiences for their own audiences.

You get access to Deezer's fully licensed global catalog, smart recommendations, discovery features, and monetization tools — embedded natively within your product. Integrate a modular music feature or launch a fully branded streaming experience across your ecosystem.

Not at all. Music as a Service is built for different levels of integration depth. Deploy a turnkey white or grey-label streaming app, ready in weeks. Embed specific components like catalog, recommendations, and streaming within an existing product without a full rebuild. Or build a deeply bespoke, ground-up experience using our tech. You start with what your product needs and scale from there.

Fully. The music layer adapts to your brand's look, feel, and UX patterns. Interface design, user flows, and product architecture are all configurable to fit your product. Deezer's editorial team works with you to build music programming tailored to your audience. It's a bespoke service shaped around your product, not a generic template.

Absolutely. Deezer pairs a global catalog with rich local music curation across every major market, spotlighting local artists, genres, and playlists that resonate with your users wherever they are. Your music experience can feel genuinely local, wherever it deploys.

SDKs and APIs connect your product directly to the Deezer platform. Your tech teams work alongside our experts to define the right integration model — whether that's a turnkey app, a modular component, or embedded integration — while handling authentication and ensuring a seamless music experience across every touchpoint.

No. Deezer manages the entire rights layer end-to-end. Negotiations, clearance, usage reporting, and compliance. You focus on building the best product experience. We handle everything behind it.

You do. Your brand stays in charge of customer accounts, data, and subscriptions. Deezer provides the music, the streaming technology, and the catalog infrastructure. You own the relationship.

Dedicated technical support, detailed documentation, and expert guidance from onboarding through to production deployment and beyond. Our editorial, music, and marketing teams are there alongside you too, helping you build programming that resonates with your users and drives lasting engagement.

Building your own music experience drives engagement, daily return, and deeper user connection across your product. It strengthens brand identity, sharpens differentiation, and can unlock new recurring revenue streams — through subscription or ad-supported models built directly into your platform.

Yes — and this is one of the things that sets Music as a Service apart. A fully integrated ad-tech stack and subscription monetization model are built into the infrastructure from the start. You don't need a separate build to generate revenue from your music product. It's ready to activate when you are.

Partners see higher engagement, lower churn, and sharper product differentiation. RTL+ leveraged Deezer's solutions to offer music to their subscribers while driving sustained growth in listening and measurable churn reduction among active users. For partners leveraging built-in monetization tools — such as Sonos — the music product also becomes a direct revenue stream, not just a retention driver.

Yes. Sonos uses Deezer's Music as a Service technology to power a native music experience built directly into their connected audio devices — a first-party service that lives inside the hardware, not a redirect to another app. RTL+, Germany's leading entertainment platform, deployed our grey-label model to integrate music into their all-in-one entertainment app (also including video streaming, podcasts, audiobooks, and digital magazines), driving year-round engagement and stronger retention across their subscriber base.

Deezer for Partners is about distributing Deezer's existing service — bundling subscriptions, selling access, and co-marketing to your customers who will use the Deezer app. Music as a Service goes further: you build your own music product on Deezer's infrastructure, within your ecosystem. Music doesn't get added to your service. It becomes part of it — under your brand, inside your product, with your UX and your data.

Deezer Music as a Service can deploy across most markets, with all licensing handled by Deezer end-to-end. Your contact will confirm which regions, products, and user segments are covered for your specific project and integration model.

It depends on your integration model. A turnkey white or grey-label app can deploy in weeks, while a deeper custom bespoke experience takes longer. Your Deezer contact will work through planning, development, testing, and launch with your team to hit the right go-live rhythm.

Head to this form and tell us about your project and business goals. Our team will review your idea, assess the fit, and propose the best integration model and next steps.

When you submit your form, it goes directly to the Deezer Music as a Service team for your region. They'll review your brief, assess how MaaS fits your product goals and infrastructure, and come back to you with integration model options, timelines, and next steps.