Distribute Deezer FAQ: Plans & Partnership Models

Deezer for Partners is Deezer's proven distribution solution, built to help businesses across every sector turn music into a commercial lever. Whether you're looking to grow revenue, reduce churn, or give your customers a reason to stay, Deezer for Partners gives you a fully licensed, premium music experience to offer your users. 170+ full partner integrations across 67 markets. 15+ years of active distribution deals.

Any business looking to add a high-value music benefit to their customer proposition. Deezer for Partners has been activated across telcos and ISPs, retailers and e-commerce, banks and financial services, utilities, device manufacturers, gyms, SVOD platforms, media groups, and loyalty programs. If your customers listen to music — and they do — there's a model that fits your business.

Plenty of platforms can give you music. Here's what sets Deezer apart:

• A product your customers will actually use. 22 hours of engagement per month — Deezer isn't background noise, it's a daily habit that keeps your brand present in your customers' lives.
• Cultural depth, not generic playlists. Artist activations, exclusive content, and hyper-local editorial expertise that connect your users to music culture in a way no algorithm-first platform can match.
• A partner, not just a vendor. From commercial activation strategies to in-app co-branding, we're in the detail with you — not just at the handshake. Our partners stay an average of 7.4 years.
• Proven at scale. 170+ partner integrations across 67 markets. Telcos, retailers, banks, utilities, media groups — the use case changes, the track record doesn't.

Depending on your market, you can distribute the Deezer plan that best fits your audience, from individuals to entire households:

• Premium — a full, individual music streaming experience: unlimited listening, offline mode, no ads, and high-quality audio.
• Duo — two Premium accounts under a single plan, designed for couples or flatmates sharing a subscription.
• Family — up to six individual Premium accounts, each with a personalized experience, under one family plan.
• Student — a discounted Premium experience for eligible students, ideal for partners targeting younger audiences.

The right plan depends on your customer base and commercial strategy, and you can also offer several of them. Want to explore which fits best? Let's find the right setup together.

Deezer for Partners provides four offer types, designed to adapt to your commercial structure and go-to-market strategy — not the other way around:

• Hard bundle — Deezer is included in your core offer for the full duration of the plan, at no additional cost to your customer. A built-in long-term benefit that boosts stickiness and retention.
• Soft bundle — Deezer is included for a limited period, after which customers opt in to continue independently. A proven way to drive trial and long-term conversion.
• Standalone / Add-on — Deezer is offered as an optional premium service your customers can subscribe to alongside their existing plan. A straightforward way to create a recurring revenue stream and increase customer ARPU.
• Limited trials — customers access Deezer through time-limited trials, typically distributed via voucher codes or promotional campaigns. An exclusive benefit for your customers that lets them experience the service firsthand.

Not sure which offer suits your business best? Let's work it out together.

A Deezer for Partners integration is built around your goals. Depending on where you need to move the needle, a partnership can help you:

• Acquire new customers — differentiate your offer with a high-value music benefit that gives people a genuine reason to choose you.
• Convert faster — use music trials and promotional access to reduce friction at the decision moment.
• Grow ARPU — position Deezer as a premium upsell within your existing subscriber base and unlock new revenue streams.
• Retain customers for longer — embed Deezer as a daily-use loyalty benefit that keeps users coming back, every day.

Most projects follow these steps, though the details adapt to your model:

• Discovery and brief — share your objectives, markets, audiences, and timelines with your Deezer contact.
• Recommendation — Deezer proposes the most suitable distribution model and commercial structure.
• Design and integration — technical, commercial, and content elements are defined and built.
• Launch and optimization — your offer goes live with dedicated support and ongoing optimization.
• Reporting and next steps — review results and insights, then scale or extend the collaboration.

The effort depends on the integration you choose. Lighter setups require minimal technical involvement, while deeper API or SDK-based integrations will require closer involvement from your technical team. Either way, Deezer provides full documentation and dedicated support throughout. Beyond the technical build, typical success factors include user journeys adapted to your sales model, CRM integration, and marketing support — all areas your Deezer contact will help you plan from the start.

It depends on the model and scope. Some partners go live within 2 weeks from the start of development. More complex integrations may take longer, depending on platform, billing setup, and internal processes. Your Deezer contact will help define a realistic, step-by-step plan from day one.

Deezer is already available across 180+ markets and wherever your business operates, we can build something together. Distribution partnerships have already been deployed in 67 markets to date, across telcos, retailers, banks, utilities, and media groups. Distribution models can also be deployed across multiple markets simultaneously. Exact availability, commercial conditions, and local content strategies are discussed with your Deezer contact, and informed by 15+ years of on-the-ground market experience.

This depends on the distribution model:

• In bundled or add-on models, Deezer manages the service and user account, while customer acquisition is handled jointly with the partner.
• In models where you handle billing, you typically retain ownership of customer accounts and data, while Deezer provides the catalog, technology, and back office.

Your Deezer contact will clarify the setup that fits your model.

No. Deezer manages all music licensing with rights holders — you don't need direct label relationships to offer a Deezer-powered music experience. That means simpler operations, lower legal exposure, and a faster path to market.

Results depend on your sector, markets, and chosen model, but here's what active partners report:

• Higher engagement. Deezer users spend an average of 22 hours per month on the app — a daily habit that keeps your offer front of mind.
• Improved retention. Music embedded in a bundle or loyalty program gives users a genuine reason to stay.
• Long-term partnership value. Our partners stay an average of 7.4 years, because what we build together is built to last.

Much more than just a product hand-off. Your partnership comes with:

• Dedicated business and partnership teams to define the right model and rollout strategy.
• Technical support and documentation for all integration phases.
• Editorial, content, and marketing expertise to build compelling experiences and campaigns — from day one through renewals.

Start by sharing a brief via the contact form — your business objectives, target markets, and the type of partnership you have in mind. The Deezer team will review your needs and come back with recommendations and next steps.